Explore Buenos Aires Province The Paraná Delta The Pampa Húmeda The Western Pampas La Plata The Interbalnearia Mar del Plata and around Share PINAMAR gets its name from the surrounding pinewoods planted among dunes by the town’s founder, Jorge Bunge, in the 1930s; this attractive setting is now rather spoiled by a mix of high-rise buildings and ostentatious chalet-style constructions. Pinamar stretches southwards along the coast, swallowing up the neighbouring resorts of Ostende and Valeria del Mar, tranquil places that can be easily reached as a day-trip, albeit with their own accommodation options. Long the favourite resort of the Porteño elite, in the 1990s the resort symbolized the high-living lifestyle of the Menem era, and the exploits of the politicians and celebrities who holidayed here were staples of the gossip mags. Pinamar fell out of popularity for a while following the high-profile murder of an investigative journalist here in 1997 and the post-2001 economic recession, but has bounced back with a vengeance. It remains a hugely popular summer holiday spot and, although it has lost its exclusive crown to places like Cariló, it is more expensive than many other Argentine seaside resorts.