Japan // Kansai //

The Glico Man sign

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At night, Dōtombori–dori is ablaze with the neon lights of large billboards and TV screens, all flashing modern commercial messages. However, the one sign that has lasted the longest, for over 70 years, is the 33m Glico Man sign at the Ebusu-bashi bridge. It’s a simple graphic showing an athlete in a victory pose, but it looks somewhat out of place amongst the slick contemporary advertising that surrounds it. Glico Man still has enduring popularity amongst the locals, who congregate here to celebrate sporting victories. The company behind the ad, Ezaki Glico, are a confectionery manufacturer based in the city, best known for their caramel candy and Pocky pretzel snacks. Coincidentally, they were the original sponsor of the anime series Tetsujin 28, a giant robot which is a new landmark in Kōbe.

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